Hi! I'm Grace, and this whole thing started with Mochi, my Border Aussie, best friend, and certified little menace. He's awkward, but also loves attention, and gets very offended if everyone isn't paying attention to him 24/7.
When I went looking for treats for him, I wanted something simple: one clean ingredient, nothing I couldn't pronounce. But every single-ingredient treat I found came in the most boring, lifeless packaging imaginable — like it was designed for a spreadsheet, not a dog. Mochi is the least boring creature on earth. Why should his treats look like a pharmacy label?
So I made NiX. The name's a nod to Mochi's roots: we got him while living in Germany, where "nix" means "nothing." Which felt perfect, because nothing is exactly what we add.
One real ingredient, sourced and made in the USA, packed into a snack that's actually good for him, wrapped in artwork as fun and playful as he is. No fillers, but also no boring.
And because every dog deserves the good life Mochi's got, we give 10% of our profits to organizations fighting animal cruelty and helping dogs who need it most.
Nix the nonsense.
Love,
Grace & Mochi 🐾