Every dog deserves the good life Mochi's got: a full bowl, a special spot on the couch, and someone who loves them like family (or in Mochi's case, royalty). But not every dog is that lucky. Some are neglected, abused, or left without anyone in their corner.
So, we made a promise: 10% of our profits goes to fighting for them.
Where it goes
We donate to the Animal Legal Defense Fund (ALDF) — and we chose them on purpose. They take on animal cruelty through the legal system: they file high-impact lawsuits to protect animals from harm, give prosecutors free legal help and training to go after abusers, champion stronger animal-protection laws, and train the next generation of animal-law professionals.
Basically, they're the legal muscle standing up for the animals who can't stand up for themselves — fighting to stop cruelty, not just clean up after it. That's the kind of impact we want behind every bag of treats.
(And are they legit? ALDF is a 4-star Charity Navigator organization with a decades-long track record. We did our homework.)
How it works
Simple. Every time you buy NiX, 10% of our profit on that order goes toward this work. No fine print, no "up to," no gimmicks. You buy good treats for your dog — and you help protect dogs and other voiceless animals who don't have anyone.
Go to the ALDF website to learn more: https://aldf.org/